What is Social Media Storytelling?
My parents and many of my friends still don’t understand what it is I do every day. They envision me frolicking in the fields of Facebook and Twitter, swapping gossip and sharing funny memes. They must...
View ArticleHow Facebook Exchange Worked for Us and Why It Could Work for You
What is Facebook Exchange anyway? The Facebook Ads service got a lot more advanced these last few months with the introduction of a fancy new feature, Facebook Exchange (FBx), that expands the reach...
View ArticlegTLDS: Catalyst for Disruptive Innovation
As the new gTLDs (generic top-level domains) are set to begin launching later this year, perhaps the most profound strategy to be deployed by brands will be tapping into their gTLD as a catalyst for...
View ArticleGroupon reprimanded for ad breach despite changes following OFT probe
Groupon has had its first ad banned since the Office of Fair Trading forced the discount site to change its practices after receiving a deluge of complaints. Groupon: breached advertising code nearly...
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